Unless you are really up on the latest developments in the tech world you have probably never heard of Joost.com…but you soon will. Guaranteed. Picture TV meets the internet and you have Joost. The two Swedish guys who put Skype.com together (if you aren’t using Skype’s services, you are missing out on amazing telephony software that is for the most part free – just need a headset – I use it most of the time instead of a phone and call around the world – mostly for free). There is a lot more that is about to emerge with the launch of Joost. Joost is in its beta stage now – if you can find a current user to invite you onto it, you can begin to watch TV from your laptop – cable quality TV – several hundred stations at this point.
Think forward three to five years. The cable TV situation will likely be quite different than it exists now. There are lots of implications for those who are in the communication game versus the preaching game or who are stuck in a single dimension way of communication. One more thought on the coming of wifi TV that is around the corner. The Swedes who are launching Joost are promising that in less than a year there will be 5,000 channels online. That is an amazing fete to consider. That is a worldwide number. These guys have a great track record that indicates this number is real and the timeline they speak of will likely take place. With this coming into reality all that we think of as “Christian / Religious TV” today will be greatly changed in the next few years. Suddenly it will become affordable for those with a message but without a lot of funding to get into the TV game.
Then the truth that has always been true about communication will become true – “it’s content that matters, not fluff.” This future is exciting. There are many not-yet believers who are truly interested in the Jesus story and who will likely check out the content present in what is to come – with less fluff, fewer neon colorer wigs, shorter eye lashes and no white cowboy boots.