The senior leader is the primary mentor… who guides the way in all things related to evangelism. A local church will rarely grow beyond the skill and passion level of her pastor. As that person does, so does the church, for better and for worse. Most of the time, not surprisingly, the pastor of the local church is not naturally gifted at evangelism. He is usually more introverted and oriented toward speaking and teaching gifts. He would rather spend time studying than out with people trying to lead them to salvation. That’s okay. God can take a person like that and bring about exciting change. Remember this important principle: as a pastor changes so changes the local church.
To the degree the senior leader owns his responsibility in leading the way for evangelism God will be able to break through and do something significant. Until the senior leader owns this role little will happen.