#1. The Senior Leader is the Primary Mentor of Evangelism.

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10.5 Ways To Overcome Fear of the “E Word”

God’s church goes forward numerically only as she gathers Newcomers unto herself. Yet it is becoming increasingly difficult for leaders, much less the regular church rank, to embrace the notion of evangelism. There is a lot of baseless fear that is associated with the ineffectiveness of the church in her outward trek. Let’s look at a number of key insights that clear the way for us to think—and act—differently toward not-yet Believers.

1. The senior leader of the local church is the primary mentor who guides the way in all things related to evangelism.

A local church will rarely grow beyond the skill and passion level of her pastor. As that person does, so does the local church, for better and for worse. It is a heavy burden to bear but it is the reality of life. Most of the time, not surprisingly, the pastor of the local church is not naturally gifted at evangelism. The keyword is “naturally.” He is usually more introverted and oriented toward speaking and teaching gifts. He would rather spend time studying than out with people trying to actively lead them to salvation. That’s okay. God can take a person like that and bring about exciting change.

Remember this important principle: as a pastor changes so changes the local church. God isn’t interested in a pastor’s natural gifting. God tends to use us most profoundly in the areas where we lack a natural inclination. It is there we lean the most into God for strength and results.

To the degree the senior leader owns his responsibility in leading the way for evangelism God will be able to break through and do something significant. Until the senior leader owns this role little will happen. Tell God you are willing to step up. He will impart his desire. Then step out.

It’s a funny thing about life; if you refuse to accept anything but the best, you very often get it.

— Somerset Maugham


Steve has spoken, mentored and modeled to churches and leaders around the world with the simple message that anyone – regardless of their gifting or experience – can be involved in bringing God’s loving kindness to others. His first book, Conspiracy of Kindness has been translated into several languages with more in the works. His first book has sold over 300,000 copies. Altogether his books have sold over 500,000 copies.